The Co-op asked us to create an authentic and entertaining social media film to communicate the benefit of their new membership scheme.

In collaboration with the client team we devised a fly on the wall documentary style film following a family from Leeds as they join and experience Co-op membership for the first time. Every effort was made to create a relaxed environment on the shoot to get the best from the participants. Plenty of authentic reactions, humorous banter and heartfelt conversations ensued. It was a joy to make!