Barclays
Lifeskills ft Tinie Tempah
Inspiring branded content featuring Tinie Tempah.
A campaign encouraging 18-24 yr olds to apply for the opportunity for a dream work experience in the sport and entertainment industry.
A film telling Lifeskills brand ambassador Tinie Tempah’s story. Created to inspire young people to follow his advice and take the first step to follow their passion and work in something they’d always dreamed of.
Being able to turn your passion into something that you can make a living out of is the dream.
Tinie Tempah
The campaign lead to the highest participation levels of any campaign in the history of Lifeskills.
Lifeskills Ft Tinie Tempah
An experience of a lifetime
This was followed with a film about Tom, one of the lucky applicants as he experienced an opportunity to spend a week as an assistant coach at Leicester City FC and meet Manager Claudio Ranieri.
Lifeskills Tom Ash