Behaviour Changing

Cancer Research UK

Warning young people of the dangers of sunbeds.

To stop teenagers using sunbeds we had to show that we understood what motivated their use – a mixture of vanity and insecurity and show them the damage that was being done to their skin not visible to the eye.

RUV Ugly 1
RUV Ugly 3

Spot Cancer Early campaign

Screen Shot 2019 06 18 at 19 52 12

For CRUK's Spot Cancer Early campaign, the brief revealed a basic truth that although people often won’t talk to a doctor about symptoms, they will speak to family and friends. We took this to its nth degree for comic effect to deliver this important message that it doesn’t matter who you talk to as long as you talk to your doctor as well.

Spot cancer early