Branded Documentary
Barclays Football
Barclay’s most successful social media campaign communicating their values through emotive stories about football.
This was a joy to work on, collaborating with Havas to uncover and bring to life heart-warming stories about the passion that drives people to use the game for good. In so doing helping to subtly reveal Barclays brand values to a UK audience. Scroll down to see more in the series featuring Ian Wright, Harry Kane and Paul Kelly, Disability Football Co-ordinator at Manchester City
Barclays Spirit of the Game Heroes - Billy Ingham
The campaign reached more than 25 million football fans, with 400,000 + active engagements and sent brand trust and warmth scores soaring.
Barclays Spirit of the Game Heroes - Ian Wright
Barclays Spirit of the Game Heroes - Paul Kelly
Barclays Spirit of the Game Heroes - Harry Kane
In this era of instantaneous self-promotion Paul and the team at Buddy stand-out by letting their work do the talking. The combination of their commitment to audience-focused storytelling with their dedication to serving a client’s objectives is truly exceptional.
Dan Connolly, agency client at Havas SE Cake
