Take the plunge with Chris Mears
Communicating Bridgestone’s brand purpose with highly emotive branded content.
Sometime the process of making a film is an inspirational and empowering experience in itself. Capturing the story of 10 people with severe anxiety issues as they attempt to jump off a 10 metre diving board, is an example.
We worked with award winning agency WeAreFearless, as part of their Chase Your Dreams, No Matter What campaign for Bridgestone. A campaign celebrating the Olympic spirit of perseverance inspiring everyone to overcome adversity to realise their dreams.
Olympic gold medal diver, Chris Mears, called on his experience of having to fight to achieve his dreams against all odds, to help inspire the participants with their challenge
WoW 😮 am crying with pride you are all amazing thank you for showing us what you overcame.
The resulting 5-minute film powerfully communicates Bridgestone’s brand purpose in a way that is emotive and compelling and inspired a tremendous response on social media.