Behaviour changing

The Football League

Award winning campaign to reduce aggressive behaviour and bad language in football.

One from the archives, we still show it because we think it exemplifies the power of a strong idea, well executed. It won the Grand Prix at the IVCA Awards.

How do you sell good manners to hardened football fans? This film does it with a simple, but perfectly formed, laugh-out-loud gag. With so many terrific category winners, this film stood out from the crowd.

Judges citation, IVCA Awards

Season 2 of the campaign

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Made by Sport

Made by Sport

The power of sport to teach valuable skills and change lives.

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Barclays Football

Barclays Football

Barclay’s most successful social media campaign communicating their values through emotive stories about football.

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