Ways of being Co-op
Inspiring renewed belief in the Co-op’s values and purpose.
With the Co-op re branded and flying high it’s easy to forget that just a few years ago they were in crisis. Morale and belief in the core values of the business were at a low. Our challenge was to help the internal communications team re-ignite passion for the business amongst colleagues, inspiring them to engage with the company’s rich history, its values and new membership scheme.
A touring multi media event was devised by the client for which we created 3 films. Ways of Being Co-op highlighted the incredible work Co-op do in the community, reminding colleagues what the Co-op stands for and inspiring them to want to be a part of it. A dramatic rise in belief in the Co-op’s purpose and strategy ensued along with a raft of awards.
“Clear standout winner for this category. True storytelling at its best - simple, compelling and from the heart. The authentic approach combined with the pared back style distills the message powerfully for the target audience.” Judges citation, EVCOM Screen Awards